A reel is a short vertical video that has to stop a thumb in the first second. You can shoot one, or you can make it from what you already have: a product photo, a character, a brand look. GoraGen makes AI reels for brands, shops and agencies from your references. Our team writes the idea, builds the frames, animates them with commercial video models and reviews the result by hand. You get finished 9:16 MP4 files, not access to a tool.
This is a done-for-you service. You send a brief and references, approve the concepts and the start frames, and receive reels that passed review. If you need a steady flow rather than a one-off set, the same process runs inside the content factory.
What you get for each reel
| Part | What it is |
|---|---|
| Concept | One sentence on what happens in the reel and why it fits your product |
| Hook | A short line, up to eight words, shown on screen in the first seconds |
| Start frames | The opening frame of every shot, made from your reference, approved by you |
| Clips | One to three shots of about five seconds each, animated from the approved frames |
| The reel | Shots cut together, hook on screen, 9:16 MP4 at 1080×1920 |
| Caption draft | Text for the post, for your approval |
How a reel is made
- Brief and references. What you sell, who the reel is for, where it will be posted, how many reels you need. References: product photos on a plain background, your character or mascot, brand colors, reels you like.
- Director’s pass. For each reel we write a concept, a hook and a shot list: what is in the frame, how the camera moves, what changes. Language models help with the drafts; a person on our team edits them, and you approve them before any video is generated. This is where most of the quality comes from: a clear idea in one shot beats three random effects.
- Start frames. Every shot starts from a still frame. We make it from your reference with image editing models (Nano Banana, FLUX.1 Kontext), so the product or character in the frame is yours. You see the frames and approve them; changing a frame is cheap, changing a finished clip is not. The frames in the demo above show the format; they were generated for the demo, not from a client reference.
- Motion. Each approved frame is animated by an image-to-video model chosen for the shot. If a reel has several shots, the next one can continue from the last frame of the previous one, so the scene does not jump.
- Assembly and review. We cut the shots together, put the hook on screen and watch every clip. Warped hands, melting objects, flicker, a product that changed shape: those shots are redone or replaced before delivery.
Which video models we use
We are not tied to one model, and we do not promise one either. Models differ in motion quality, resolution, clip length and price, and the right one depends on the shot. A product hero shot with a slow camera move, a splash in slow motion and a character walking through rain need different strengths.
We work with commercial image-to-video models by API, for example Google Veo, ByteDance Seedance, MiniMax Hailuo, PixVerse, Luma Ray and LTX-Video. For larger volumes there is our own WAN 2.2 image-to-video pipeline on GPUs, described on the bulk video page. Before the run you know which model is used for your reels and what it costs. Each model has its own terms, and we check that they allow commercial use of the output.
What works well and what does not
Video models in 2026 are good at a lot and still bad at some things. Better to know before you write the brief.
Works well:
- product hero shots: slow push-in or pull-out, light sweeping across the surface;
- atmosphere: rain, snow, smoke, mist, moving light, water;
- slow-motion moments: splashes, powder bursts, fabric in the air;
- a character turning, walking, looking into the camera;
- the same product or character across a whole series of reels.
Does not work well, so we avoid it or solve it in post:
- speech, voice-over and lip-sync: we do not make them;
- readable text and logos in motion: they bend, so text goes on in post;
- hands doing precise work, fast complex choreography, long continuous action;
- exact repetition of a real ad you have seen: we take the idea, not the frames.
Formats and delivery
The default is vertical 9:16 at 1080×1920, the format of Reels, Shorts and other vertical feeds. A square or 4:5 cut of the same reel is a crop and can be added on request; a horizontal 16:9 version is better made as its own set of shots. Files are MP4, delivered as a ZIP or a link to a cloud folder.
Reels come without sound. Music rights stay with whoever publishes: business accounts often get only the platform’s commercial library, and music in paid ads needs its own license. If the music has to be in the file, send us a track you have the rights to use.
Reels at volume
One reel tests an idea; a set of reels finds the one that works. From one brief we can make a series: each reel with its own concept and hook around the same product, so you compare ideas, not colors. For a regular flow, say ten reels a week next to images and carousels, see the content factory. If the reels need your own character, start with a character LoRA or an AI influencer; for still product shots, see AI product photos.
Publishing is an option: we post approved reels to your own Instagram and Threads accounts on a schedule you approve. Nothing goes out without your approval.
Prices
| What | Price |
|---|---|
| A reel: one shot, about 5 seconds, start frame and hook included | from $5 |
| Longer reels, several shots, premium video models | quoted after the brief |
| Concept, hook and caption draft | included |
| Publishing to your accounts | priced individually |
| Minimum order | $50 |
The price depends mostly on the video model and the number of shots. We quote after the brief, and you approve concepts and start frames before any video is generated, so the money goes into clips you have already agreed to.
Send a brief
Tell us about the product, attach a photo or two and say how many reels you need in the request form. We reply with questions, a few concept directions and a ballpark price.
